eLT-PD online professional development
eLT-PD is an online professional development site for English Language Teachers.
I wish I could have produced and edited this project with the high quality many of you
achieved in this course; unfortunately, I lack the know-how. However, I welcome
your honest feedback to help me improve it and to hopefully one day be able to present it
professionally.
Thank you,
Adriana
(I do not have the software to convert my PPT to an acceptable youtube file, so I attach the
Dropbox link for the elevator pitch, and the others I attach as files.)
Posted in: Venture Forum
jenbarker 10:11 am on November 26, 2012 Permalink | Log in to Reply
Hello Adriana,
I appreciate your honesty about your skills. I was also impressed by others tech savvy skills. I wished I knew how to impose graphics alongside the video of me speaking in iMovie. I liked your Elevator Pitch. You address the pain point and the fact that your venture is free makes is more accessible than going back to University for a diploma in supporting English Language Learners. I also thought your Venture plan was really good. My only suggestion would be to make your ask and return more clear. Are you asking investors for money or personnel? Great job, Jen
adi 9:22 am on November 27, 2012 Permalink | Log in to Reply
Thanks for the tips Jen. I guess because there are so many people that could invest, e.g. government, private educational institutions, language associations, British Council, ELSA NET, etc., I’m not really sure how to pitch to them all. I guess I could perhaps adjust the pitch depending on the possible investor. However, I also felt very ‘green’ when putting this together; I hope to learn from all the tips I’m given, and from everyone else’s work.
Thanks a million.
Adriana 🙂
avninder 12:11 pm on November 26, 2012 Permalink | Log in to Reply
I liked the consistent look and feel of your slides. The images against the white background created a very clean look. Unfortunately I could not hear any audio and the clip on the slide that said “2 billion” did not play, it just said “codecs unavailable”. So I was unable to get the full impact had I known what the numbers were representing. Based on the text I believe that your venture has a lot of potential as ESL may be a very global issue which was captured through your use of graphics.
adi 9:55 am on November 27, 2012 Permalink | Log in to Reply
Thank you. I’m sorry to hear you could not hear the audio. I really appreciate you taking the time to view it.
Ranvir 4:07 pm on November 26, 2012 Permalink | Log in to Reply
I really liked the venture concept and believe it has lot of potential. It would have been great to know bit more about yourself and your marketing/venture plan…
adi 9:58 am on November 27, 2012 Permalink | Log in to Reply
Thanks Ranvir. I hope to learn from other people’s projects regarding where and how to insert more information on myself and how to best market the venture. I am still a bit confused as to hoe pitch a non-for profit venture and to investors who gain different things from their investment.
joeltremblay 4:17 pm on November 26, 2012 Permalink | Log in to Reply
Hi Adrianna,
I don’t think that technological savvy played any sort of detrimental role in your pitch. The venture plan was cohesive and made logical sense. Good work.
adi 11:07 am on November 27, 2012 Permalink | Log in to Reply
Thank you very much. I appreciate it.
Jonathan 9:10 pm on November 26, 2012 Permalink | Log in to Reply
I’m going to have to concur with my colleagues. Wouldn’t even worry about the tech savvy aspect. I thought the Powerpoint did the trick just well. You had simply slides, spoke clearly and your message was delivered very effectively. I actually quite enjoyed it. It’s really the message that is the most important and I got it from watching your powerpoint (audio worked just fine for me!).
I definitely would have liked to have a bit more detail about how you were going to roll out your plan? How you would attempt to attract users to your site. But I loved the delivery of your message for the need of this product!
adi 10:00 am on November 27, 2012 Permalink | Log in to Reply
Hi Jonathan,
I’m glad you enjoyed it. I felt it was a bit slow, but recording a voice-over using PPT is a bit complicated. I will work on the details regarding the users.
Thanks again 🙂
tomwhyte1 9:38 am on November 27, 2012 Permalink | Log in to Reply
To facilitate and objectively review the venture pitch you have put forward, I will be utilizing the guidelines provided within our course, Section 2.7 – Deconstructing a Pitch.
CEO & Team:
Throughout this venture pitch, it was clear that the CEO is not only aware of the need for such as service, but is a significant member of the current English Language community. These essential pieces, speaks to the CEO’s confidence in their venture and the passion they have to make it succeed. Furthermore, the venture is further strengthened by the addition of two other members, who also have significant experience within this field. The only concern regarding this team, is the inclusion of individuals who are experienced at taking real world information, and effectively and meaningfully translating it to the online world. A key element, that will not only attract users, but keep them.
Venture Concept:
Online professional development is beginning to be explored in various areas of the educational world, from university courses to webinars. However, at this time, I am unaware of ventures specifically focusing on English Language Learners, therefore, even though the venture may not be original, the concept is. Furthermore, the CEO did provide evidence to create a foundation of knowledge which supports this venture. Even though I have no experience in English Language, I am interested to see if this is a necessary or only perceived service.
Marketability:
The CEO did a good job of providing information regarding the potential market of students who require instructors better trained in this area. However, I am unclear on the actual number of teachers who provide instruction in this area. For without this key piece of information, a determination on market size, share and revenue cannot be made, all of which needs to be within a certain range to make eLT-PD a viable venture. Furthermore, even though the specific idea is relatively unique at this time within the online professional development market, in the long run, if this venture is found successful, any market share will be threatened by competitors do to lack of intellectual or proprietary right.
Venture Plan:
At this time, no specific market readiness timeline has been provided, creating concerns about their ability to enter the market before or after other competitors, especially considering this market is gathering momentum both offline and online. Secondly, seeing that other products are becoming a reality, is it possible for this venture to maintain its viability if it is simply focused on one product, where as larger companies could attract more users by providing multiple opportunities under the same online platform.
At this time, I feel there is a need for better professional development opportunities in English Language, and with more focus, and the inclusion of web training specialists, this venture might prove worthwhile in the near future.
adi 11:29 am on November 27, 2012 Permalink | Log in to Reply
Thank you very much for your very useful and through feedback. You are right about the number of teachers; unfortunately I only managed to get certain statistics per country and still need to do the math and get figures from other places. Your observations regarding the specific market readiness timeline is also very important.
In terms of competition, our product complements rather than complements with the private market. The private market has well structured courses/books designed to teach very specific elements related to teaching and often designed/written by people with little or no classroom experience. The workshops on the site are from conferences where speakers range from being well-known authors and teachers with years of experience, to everyday teachers who want to share what they do in the classroom. Publishing companies and teacher training schools can complement rather than compete with the site, but I need to get this across in the presentation.
Thanks again. All your observations will help me improve the overall project very much. You have pointed out lots of things. Cheers ☺
tomwhyte1 1:04 pm on November 27, 2012 Permalink | Log in to Reply
Thank you for providing more clarity in regards to the overall project, much appreciated. As well, I remember there being mentioned a Journal? Would this be online, offline… follow the peer-editing model. I found this interesting, but forgot to mention it before.
visramn 11:53 am on November 28, 2012 Permalink | Log in to Reply
Hello,
I do not think the level of tech used to create a pitch or plan impacts the message being sent.. You did a good job of getting your point across. Your slides very aesthetically pleasing and your facts did a good job of addressing the need for this product. I worked in Africa for a year and I saw the need for training and the lack of teacher education. This product would do great globally.
I did find that there were some missing components in your presentation overall. For example, I would suggest maybe appealing to your investor and directly stated what you would like (i.e. an investment).
Thanks for sharing. Your hard work is evident.
Nureen
sophiabb 12:20 pm on November 29, 2012 Permalink | Log in to Reply
Hi Adriana,
I appreciate your honesty and challenges with the technology; for me it did not detract from your pitch. I thought your elevator pitch did a good job at addressing the two of the three key components: problem and solution. Your venture pitch clearly showed the viability of your venture re assessment of your market, your position, your team and business model. I agree with Nureen’s feedback that your pitch could be strengthened by clearly stating your ask. I had no problems with the audio.
Sophia
Scott 1:40 pm on November 29, 2012 Permalink | Log in to Reply
In short Adriana, I found your pitch well articulated and concise. While it may not have featured all the production ‘sizzle’ you wanted, it delivers a substantial helping of EVA ‘steak’! Thank you for your hard work and for sharing such an original idea.
jameschen 1:59 pm on November 29, 2012 Permalink | Log in to Reply
Hi Adi,
I enjoyed your elevator pitch. It is well organized and well pitched. I wish there was more information on the ask and return because that would’ve allowed me as an investor to get a better picture as to what I need to put in and what I can get in return.
Thanks for the well-presented pitch.
James
melissaayers 2:51 pm on November 30, 2012 Permalink | Log in to Reply
Hi Adriana,
I enjoyed both your pitches and found them informative. You identified clearly a market need and the target customers as well as a solution. Also I like your idea for generating revenue via sponsorship and advertising. Before investing as an EVA I would be interested to know more about whether this is feasible as a marketing strategy, i.e. that you can generate enough revenue from these sources to keep up an running.
Thanks,
Melissa
Pat A Son 9:48 am on December 1, 2012 Permalink | Log in to Reply
Hi Adriana
No matter how I tried I could could not view your elev
With the popularity of the internet and English being its main language you have a feasible venture.
Pat A Son 9:52 am on December 1, 2012 Permalink | Log in to Reply
Sorry for the previous incomplete pose. It was an accident.
Hi Adriana
No matter how I tried I could could not view your elevator pitch so my opinion is based on your venture pitch. With the popularity of the internet and English being its main language you have a feasible venture that can succeed.
Cheers
Patason